Using Tools for Marketing, Ethical or Unethical?

Question

Lot of people use softwares for marketing. Bookmarking submission software, social site submission software, blog commenting,.........list goes one.

Some people dont like to use software though, they argue manual process is the best process. Some of them even think its not ethical to use software for marketing e.g. SEO etc. They think its ruining the process of natual recognition of a website's authority.

Who wins? Thats a question to validate really

Whats your opinion; using sotware for marketing is ethical or unethical

Answer 1

Some of the tools are really great. For example the ones that help you check where your competitor getting links from, where you can get links from etc.

There are so many softwares around for link building. Many people are using them as well. Is it approved by search engines using them for link building? I don't think so, search engines want to see links generated naturally without any bias.

Answer 2

In my own experiences, some SEO tools like SEO Elite and Keyword Elite do really help a lot in analyzing and generating good reports for my competitors and my own sites. It is not an ethical problem itself, IMO.

Have a nice day,