What is the best euphemism for a non-developer?

Question

Hello,

I'm writing a description for a piece of software that targets the user who is "not technically minded", i.e. a person who uses "browser/office/email" and has a low tolerance for anything technical, he just "wants it to work" without being involved in any of the technical details.

What is the best non-disparaging term you have seen to describe this kind of user?

    * non-technical user
    * low-tech user
    * office user
    * normal user
    * technically challenged user
    * non-developer
    * computer joe

Surely there is some official, politically-correct retronym for this kind of user that the press and software marketing use.

Comments

[url=http://www.buychihairstraightener.com/]chi flat iron[/url]
[url=http://www.buychihairstraightener.com/]chi hair straightener[/url]
[url=http://www.buychihairstraightener.com/]chi ceramic flat iron[/url]
[url=http://www.buyghdstraightener.org/]ghd[/url]
[url=http://www.buyghdstraightener.org/]ghd hair straighteners[/url]

Answer 1

Main Entry: dé·jà moo
Pronunciation: "dA-"zhä-'mü, dA-zh[a']-m[UE]
Function: noun
Etymology: Ebonian, adjective, literally, already stepped in
Date: 1999
1 : a feeling that one has seen or heard this BS before