Hi,
Social media sites hold the key to effectively complementing your SEO strategy to convert web page traffic into sale. But then, if social media sites are so good and if all the hype about the effectiveness of social media sites such as Facebook, orkut and Twitter are all so real and worth the supposed exaggeration
The idea behind social media sites is not to bombard the target market with advertising and marketing messages. Instead, sites like Twitter and Facebook are meant to get closer to the consumer than what was ever possible before the advent of social media. These sites create an opportunity to listen closely to what the consumer has to say, to keep the consumer informed of product features in a subtle way and to build a rapport with customers. Social media sites would be successful for businesses if they add value to consumers, rather than punch them with advertisements and offers. It is worth remembering why consumers are out there in social media sites in the first place – they are there to interact, socialise and to have a good time. To make them get tired of offers and promotional messages is to miss the trees for the woods.