Hi,
We have received a number of questions regarding the use of microsites and the SEO benefit they may bring for site owners. Karen from California asked, "What is your feeling about microsites……people in our company want to build lots of microsites… On each site we will have some (limited) content. Good idea or bad idea? Is this the best use of our resources or is it better to build up our main site?"
Great question Karen. The answer is… well as clear as mud….as is the case with a number of SEO strategies, the answer to these questions is…. it depends. It depends on what your goals are for these microsites and what you are trying to accomplish from an online perspective. To begin to answer this question, let’s examine what a microsite is.