Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about golfing, gardening, aesthetics and cosmetic surgery, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift. The topics and interests are as varied and rich as our society and the history of the human being.