Advantage and Disadvantage of Email marketing?

Question

Hi

Can any body tell me, what the Advantage and Disadvantage of Email marketing?

Answer 1

Advantages

E-mail marketing (on the Internet) is popular with companies for several reasons:

    * An exact return on investment can be tracked ("track to basket") and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
    * Advertisers can reach substantial numbers of e-mail subscribers who have opted in (i.e., consented) to receive e-mail communications on subjects of interest to them.
    * Over half of Internet users check or send e-mail on a typical day.
    * E-mail is popular with digital marketers, rising an estimated 15% in 2009 to £292m in the UK.

 Disadvantages

A report issued by the e-mail services company Return Path, as of mid-2008 e-mail deliverability is still an issue for legitimate marketers. According to the report, legitimate e-mail servers averaged a delivery rate of 56%; twenty percent of the messages were rejected, and eight percent were filtered.

Companies considering the use of an e-mail marketing program must make sure that their program does not violate spam laws such as the United States' Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM), the European Privacy and Electronic Communications Regulations 2003, or their Internet service provider's acceptable use policy.

Answer 2

Hello,

Owing to the lots of distinct advantages to the concept of email marketing, it has soon turn-out to be the most accepted forms of Internet advertising. However, email marketing does have some disadvantages as well. It encompasses the dazzling advantages over other types of marketing both online as well as offline. One of the weightiest advantages to email marketing is the ability to get in touch with a worldwide audience without putting any relentless effort.

Another major advantage to email marketing is that the cost associated to it is minimal. Hence, it is within the means of everybody. There are many key reasons which make the email marketing cost-effective. It has the ability to distribute information to a wide range of specific, potential customers at a pretty low cost. As you will be enclosing a list of an email recipients, so there will be no cost connected with taking a list of an email addresses. Moreover, the cost of dispatching the emails is negligible. Furthermore, E-mail, in terms of sending and responses, is more immediate in comparative to traditional mailing. Whenever you are going to convey your message, you will be able to get the prompt response without any stretch of time.


The most evident disadvantage to email marketing is the possibility of having your email marketing viewed as a spam which is a matter of concern and thus, should be taken into a consideration because it could prove to be somewhat pricey in terms of the profit margin of your business. Every time, now and there, Internet users are flooded with an unsolicited, junk emails serving as an advertisements which often demand expensive professionals to write, design and implement the project so as to amplify the possibility of your success.